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Ecopreneurship 101: A Greenprint for Starting a Sustainable Business

Studies show that sustainability drives consumer spending, with 78% of consumers saying a sustainable lifestyle is important to them — giving eco-friendly businesses a direct commercial edge over conventional competitors. For entrepreneurs in the Big Walnut area, where chamber member businesses collectively employ over 14,000 people across professional services, retail, and beyond, that shift in consumer expectations represents a real opening. The question isn't whether to build green — it's how to do it